Hagen Brand Refresh
Creating an all-new visual identity in a two-day collaborative branding sprint
Stefan Hagen, consultant and project manager based in my hometown Dornbirn, invited me to join forces with the business consultants at Hagen for a »Frischzellenkur«, an agile brand refresh activity. Everything new in two days. Radical, without any compromises, without any taboos. The goal was to create, develop and integrate a completely new visual identity for the consultancy during an intense two-day co-creation and co-located branding sprint. It was an amazing experience and a great success!
Concept, art direction, graphic design, digital production, workshop facilitation