Hagen Brand Refresh
Creating an all-new visual identity in a two-day collaborative branding sprint
Stefan Hagen, consultant and project manager based in my hometown Dornbirn, invited me to join forces with the business consultants at Hagen for a »Frischzellenkur«, an agile brand refresh activity. Everything new in two days. Radical, without any compromises, without any taboos. The goal was to create, develop and integrate a completely new visual identity for the consultancy during an intense two-day co-creation and co-located branding sprint. It was an amazing experience and a great success!
Concept, art direction, graphic design, digital production, workshop facilitation
2015
Workshop introduction for creative sprint with Musikverein Egg, September 2015 (Slides in German)
Branding sprint documentation (photos by Lukas Hämmerle)
Graphic design
Emanuel Jochum
Co-creators
Stefan Hagen
Johannes Moser
Christoph Benedikt
Thomas Egger