Speed doesn’t kill:
How interactive design thinking sessions lead to better results
22 Sep 2016 Emanuel Jochum Co-Creation, Design Thinking, Innovation
Everybody is talking about being fast and agile. Every day we are challenged with new situations – at work, on the go, with new technologies, with trends, with opinions, with problems, at home, with the family, with friends, even alone. Sometimes we are able to live up the speed in our lives, sometimes we cannot keep the pace.
What does this mean for design? Which methods and formats do we integrate to achieve better results in a shorter time? What is our take on collaboration and co-creation with clients? Why is it important to think and act across disciplines? In this article, I will pick up those and other questions and provide you some answers. Enjoy the reading!
Focusing on the big and the small things
In our fast-moving world, it is all about change. If we transfer being fast and agile into the economic context, we have to accept that steady transformation and embracing change is needed. We do not talk about messing everything up from one day to the other without consideration. Some companies were early birds and started to embrace change as an essential part of their business, other companies simply missed the train because of various reasons – sticking to inflexible structures, following false strategies for too long or underestimating worldwide trends. Just recall the decline of Nokia as a popular brand – once a global pioneer in mobile phone engineering –, vanishing from hero to zero in just a few years and being taken over by Microsoft in the end.
Agency
spitzar strategy.communication
Consulting
Marco Spitzar
Project management
Elena Wagner
Concept, graphic design
Emanuel Jochum
Printing
Reinhard Jochum DigitalService
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