Approach

This how I help teams and individuals design experiences that are clear, thoughtful, and human.

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Structure.

Bringing clarity into complexity.

I help teams untangle content, organize ideas, and build systems that are easy to navigate and understand. This might mean shaping a product, a learning experience, or a website – anything where people need to find their way.

Structure makes things usable.
It’s the logic behind the experience.

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Story.

People connect through stories.

Whether I’m designing a user journey, a brand experience, or an onboarding flow, I make sure there’s a clear thread that guides users and builds trust – from the first impression to the final step.

Story gives design meaning.
It helps people stay engaged.

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Soul.

Great design has personality.

I bring in tone, feeling, and detail – the kind of care that makes a product feel truly human. That might be in the voice of the content, the rhythm of the interface, or the quiet spark of delight in a branded interaction.

Soul is what makes design feel alive.
It’s what people remember.

It’s not a formula.
It’s a way of thinking.

Structure, story, and soul don’t come in equal parts.
But when they’re in balance, things just work and feel better.

That’s what I aim for.

Does this way of working feel right?

If structure, story, and soul sound like your kind of approach, I’d love to help shape something meaningful with you.

Let’s make something meaningful.

Emanuel Jochum, Experience Design
Rotenturmstraße 27/2, 1010 Vienna, Austria
+43 699 17191982, hello@ejochum.com

© Emanuel Jochum, 2025

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