Olé! In times of facing new challenges, new cities and new projects, I’m more than happy to announce that I work on a new setup of this blog, evolving from a documentation page to a platform of interesting insights and ideas. There will be a website including 15 brand essentials and 15+ interviews with professionals from branding, design, strategy, PR, marketing and brand management, steadily extended with regular updates. Finally the whole thing steps out of the lab and gets the chance to inspire people! Check out ejochum.com in the meanwhile!