Thesis: Quality Influencers

The quality of a visual identity is defined within the correlation between the organisation/company/institution, its contents and their visualisation. A dynamic visual identity is advanced if the variations exceed the formalistic playing around and convey a concrete contentual objective, says Ulrike Felsing in her book ‘Dynamic Identities in Cultural and Public Contexts’ (☛ http://bit.ly/15PFGpB). #Thesis / ◣

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