Tag Archives: Writing

News: Collaboration with Brand Perfect

Posted on December 15, 2014 by Emanuel Jochum

Great news: I proudly announce that I’m going to collaborate with Brand Perfect (www.brandperfect.org) to share more thoughts on the modern understanding of #branding and about #BrandHolism. The platform is an an initative by Monotype and aims to help brands keep pace with technological change … Continue reading →

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Posted on May 8, 2014 by Emanuel Jochum

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading →

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Manifesto: Brand Strategy

Posted on May 8, 2014 by Emanuel Jochum

Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading →

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Posted on May 7, 2014 by Emanuel Jochum

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading →

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Insight: Visual Identity → Visual Ecosystem

Posted on May 6, 2014 by Emanuel Jochum

Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading →

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Excerpt: ‘Living Identity’ by Moving Brands

Posted on December 1, 2013 by Emanuel Jochum

In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading →

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Artefacts: Dynamic Branding Kit

Posted on July 22, 2013 by Emanuel Jochum

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading →

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Diploma: Dynamic Branding Thesis

Posted on June 29, 2013 by Emanuel Jochum

Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading →

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Thesis: 6 Flexible Design Systems

Posted on May 27, 2013 by Emanuel Jochum

As part of the thesis, I defined six categories of flexible design systems. It is a proposal to classify the systems behind a dynamic visual identity, analysing the visual behaviour of the identity assets. Nice, huh? Don’t forget: All Dynamic … Continue reading →

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Thesis: Theory Contents

Posted on May 10, 2013 by Emanuel Jochum

ENDSPURT! Here a snapshot of the theory contents. The Dynamic Branding Thesis is near completion, submission deadline on Monday! Get excited for the practice-oriented, insight-led, brain-on and awareness-raising ‘Introduction’, ‘Generating Knowledge’, ‘Transferring Knowledge’ and some additional sections. Also stay tuned … Continue reading →

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Documentation: Dynamic Branding Blog

Posted on May 8, 2013 by Emanuel Jochum

Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣

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Essence: Coherent

Posted on May 5, 2013 by Emanuel Jochum

Dynamic visual identities are COHERENT. Some time ago, #branding strictly followed the principle that everything needs to look the same everywhere. This does not live up to the context or the power of a specific medium or environment. It is … Continue reading →

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