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Thesis
Tags
App Artefacts Book Branding Model Case Studies Coaching Collaboration Concept Contact Container Content Definition Design Diploma Discussion Distribution Essence Experimental Studies Expert Inputs Facebook Generative Guiding Questions Information Inspiration Interaction Lectures Manifesto Methods Milestone Models Organisation Pinterest Products Proposal Publishing Resources Stakeholder Structure Target Group Thesis Thinking Time schedule Tutorials Video WritingStuff
Tag Archives: Writing
News: Collaboration with Brand Perfect
Great news: I proudly announce that I’m going to collaborate with Brand Perfect (www.brandperfect.org) to share more thoughts on the modern understanding of #branding and about #BrandHolism. The platform is an an initative by Monotype and aims to help brands keep pace with technological change … Continue reading
Posted in R [Official Release]
Tagged Collaboration, Discussion, Distribution, Essence, Inspiration, Manifesto, Resources, Thinking, Writing
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Expert Input #2: Daniel Severin, Swisscom – Teaser
Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged App, Branding Model, Case Studies, Content, Discussion, Essence, Expert Inputs, Inspiration, Manifesto, Publishing, Thinking, Writing
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Manifesto: Brand Strategy
Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Discussion, Essence, Manifesto, Thesis, Thinking, Writing
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Expert Input #1: Geoff Linsell, Moving Brands — Teaser
Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged App, Branding Model, Case Studies, Content, Discussion, Essence, Expert Inputs, Inspiration, Manifesto, Publishing, Thinking, Writing
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Insight: Visual Identity → Visual Ecosystem
Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading
Posted in T [Research Log]
Tagged Concept, Definition, Discussion, Essence, Inspiration, Manifesto, Resources, Thinking, Writing
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Excerpt: ‘Living Identity’ by Moving Brands
In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged Book, Branding Model, Essence, Manifesto, Resources, Thesis, Thinking, Writing
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Artefacts: Dynamic Branding Kit
The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged App, Artefacts, Case Studies, Collaboration, Concept, Design, Discussion, Distribution, Essence, Expert Inputs, Manifesto, Methods, Structure, Thesis, Thinking, Writing
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Diploma: Dynamic Branding Thesis
Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged Artefacts, Case Studies, Discussion, Distribution, Essence, Expert Inputs, Guiding Questions, Thesis, Writing
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Thesis: 6 Flexible Design Systems
As part of the thesis, I defined six categories of flexible design systems. It is a proposal to classify the systems behind a dynamic visual identity, analysing the visual behaviour of the identity assets. Nice, huh? Don’t forget: All Dynamic … Continue reading
Thesis: Theory Contents
ENDSPURT! Here a snapshot of the theory contents. The Dynamic Branding Thesis is near completion, submission deadline on Monday! Get excited for the practice-oriented, insight-led, brain-on and awareness-raising ‘Introduction’, ‘Generating Knowledge’, ‘Transferring Knowledge’ and some additional sections. Also stay tuned … Continue reading
Posted in T [Research Log]
Tagged App, Case Studies, Content, Essence, Expert Inputs, Manifesto, Organisation, Thesis, Time schedule, Writing
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Documentation: Dynamic Branding Blog
Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣
Posted in P [Design Book], T [Research Log]
Tagged App, Case Studies, Coaching, Discussion, Distribution, Essence, Expert Inputs, Information, Inspiration, Manifesto, Methods, Organisation, Proposal, Resources, Structure, Thesis, Time schedule, Writing
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Essence: Coherent
Dynamic visual identities are COHERENT. Some time ago, #branding strictly followed the principle that everything needs to look the same everywhere. This does not live up to the context or the power of a specific medium or environment. It is … Continue reading