Tag Archives: Video

Manifesto: What Is A Brand?

A #brand is more than a logo. It’s something intangible. It’s what people think of you – but mostly on an emotional level. Brands are experiential. Have a look at this film about what ‘brand’ really means. Enjoy! #Manifesto

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Lecture: Brand Holism #1 @ pechakucha.org

The presentation ‘Brand Holism’ at the #PechaKucha (@pechakucha) Night in #Dornbirn is available now on the worldwide PechaKucha platform, if you’d like to have another watch at the slides and audio (in German only). Thanks for your support! #Lecture ×

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Case Studies: Styria Digital by moodley brand identity

The corporate design of Styria Digital by #branding consultancy moodley brand identity (@moodleyID) is stating clearly how much fun it is to go #digital — if it’s well done by analog people. Friendly colours, nice icons and lots of dynamics … Continue reading

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Case Studies: Yahoo’s New Logo

Uff! Marissa Mayer, what did you do? Over the last month, Yahoo released a new logo every day under the rebranding programme ‘30 days of change’, resulting in the presentation of the new final logo on Sept 4th. Watch the … Continue reading

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Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

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Case Studies: Yahoo’s 30 days of change

Today, Yahoo! started to introduce a new logo every day until the release of the official logo on September 4th. This step is explained by Kathy Savitt, Chief Marketing Officer at Yahoo!, as follows: “While the company is rapidly evolving, … Continue reading

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Case Studies: Swisscom iO

Swisscom recently launched iO, an ‪#‎app‬ that delivers free calls, chats and images. Moving Brands joined them on the journey: From concept and prototyping, through naming, visual identity, UX and UI development, to the creation of the website, launch films, … Continue reading

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Case Studies: New Swisscom journey film

Moving Brands (@movingbrands) just released a new Swisscom (@swisscom_de) journey film about the development of their ‪#‎brand‬ and the creation of living, people-focused experiences. Watch the video and get the details at ☛ http://mbsha.re/Swisscom5yr. Enjoy! The Swisscom transformation story from … Continue reading

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Case Studies: Whitney Museum

#‎Amsterdam‬-based studio Experimental Jetset developed a flexible and responsive corporate design for the Whitney Museum of American Art in New York. Have a look at the short clip below to see the functionality and get more details about the concept … Continue reading

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Case Studies: Actelion Imagery Wizard tool

Berlin-based studio Onformative created a corporate imagery tool for Switzerland-based Actelion Pharmaceuticals Ltd. As part of the rebranding, this tool enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. It was done in … Continue reading

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Inspiration: Spherikal

Within the animation ‘Spherikal’, Spanish designer and 3D artist Ion Lucin (☛ http://be.net/ionL) explores graphical possibilities of representing the idea of the sphere. It visualises the morphing and metamorphosis of the shapes, creating fluid and continuous transitions. This may serve … Continue reading

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Case Studies: Moving Brands Living Identity generator

This film shows the Moving Brands Living Identity generator — an engine that is responsive to its environment; adaptive to tone, level, pitch and tempo allowing an identity to live as part of its surroundings. The example in the video … Continue reading

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