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Thesis
Tags
App Artefacts Book Branding Model Case Studies Coaching Collaboration Concept Contact Container Content Definition Design Diploma Discussion Distribution Essence Experimental Studies Expert Inputs Facebook Generative Guiding Questions Information Inspiration Interaction Lectures Manifesto Methods Milestone Models Organisation Pinterest Products Proposal Publishing Resources Stakeholder Structure Target Group Thesis Thinking Time schedule Tutorials Video WritingStuff
Tag Archives: Methods
Insight: Interaktionen machen Marken
Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading
Posted in T [Research Log]
Tagged Branding Model, Concept, Definition, Discussion, Inspiration, Methods, Resources, Thinking
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Manifesto: Brand Manageability
Dynamic #brands provide a flexible toolbox for the creation of a vibrant identity. Only a few basic but clear guidelines allow a wide range of possibilities for creative expression. Obstructing manuals with extensive rules don’t live up to today’s challenges … Continue reading
Posted in R [Official Release]
Tagged Discussion, Essence, Manifesto, Methods, Thinking
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Artefacts: Dynamic Branding Kit
The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged App, Artefacts, Case Studies, Collaboration, Concept, Design, Discussion, Distribution, Essence, Expert Inputs, Manifesto, Methods, Structure, Thesis, Thinking, Writing
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Diploma: Jury Presentation
Tag X. On Wednesday, I’ll present the Dynamic Branding MA findings to the diploma jury. I’m happy to finally share some input and achievements — and also to initiate the discussion about contemporary branding. Whoop! ×
Posted in T [Research Log]
Tagged App, Artefacts, Case Studies, Concept, Content, Diploma, Discussion, Distribution, Manifesto, Methods, Milestone, Organisation, Structure, Thesis, Time schedule
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Documentation: Dynamic Branding Blog
Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣
Posted in P [Design Book], T [Research Log]
Tagged App, Case Studies, Coaching, Discussion, Distribution, Essence, Expert Inputs, Information, Inspiration, Manifesto, Methods, Organisation, Proposal, Resources, Structure, Thesis, Time schedule, Writing
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Artefacts: App Development & Submission
Posted in P [Design Book]
Tagged App, Artefacts, Distribution, Facebook, Methods, Publishing, Resources
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Expert Inputs: Daniel Severin, Swisscom
Posted in P [Design Book], T [Research Log]
Tagged Case Studies, Concept, Discussion, Distribution, Expert Inputs, Facebook, Inspiration, Methods
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Project Outline Presentation: Communication FoE Get-together, 24/10/2012
In the first Communication Field of Excellence get-together every student had the chance to present the core elements and research approach of the project. Have a look at the corresponding slides below. / ✚
Posted in P [Design Book], T [Research Log]
Tagged Concept, Content, Definition, Guiding Questions, Methods, Structure
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Coaching: Project Core, Research Setup, Guiding Questions & Case Studies
For this week’s coaching I prepared a short roundup of the project’s core and structure, including the following content: — definition of the topic area — official abstract — updated project plan — research process — guiding questions and their … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged Coaching, Concept, Content, Definition, Guiding Questions, Methods, Milestone, Organisation, Structure, Time schedule
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Concept: Abstract
The abstract below contains the most important information about the project. It is also the basis for the preparation workshop for this year’s → Junior Design Research Conference on November 15, organised by all the Swiss design universities and held … Continue reading
Coaching: Project Update, 19/9/2012
This Wednesday was the official kick-off in the Visual Systems Programme. Have a look on some information I presented about the conclusion of the summer break, the adapted project structure and the planned steps for September. The whole document is … Continue reading
Posted in T [Research Log]
Tagged Coaching, Concept, Methods, Milestone, Structure, Time schedule
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