Tag Archives: Manifesto

Lecture: 15 Brand Essences

The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading

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A New Understanding of Strategy, Identity and Expression

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Manifesto: Brand Strategy

Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Conference: Marco Spies from think moto at iico2014

Marco Spies from think moto (@thinkmoto) gave a talk about Branded Interaction Design and about how to plan and design brand experiences at this year’s iico.de – Konferenz für digitales Business in wonderful Berlin. Don’t miss to have a look … Continue reading

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Insight: Visual Identity → Visual Ecosystem

Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading

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Lecture: Brand Holism × Nofrontiere Design

Two days ago, I spent some nice time at Vienna-based #design agency Nofrontiere Design (www.nofrontiere.com) to share some thoughts about #branding-related challenges like coherence, accessibility, manageability and expressivity, and what Brand Holism is about. Thanks to Isolde Fitzel for the … Continue reading

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Manifesto: What Is A Brand?

A #brand is more than a logo. It’s something intangible. It’s what people think of you – but mostly on an emotional level. Brands are experiential. Have a look at this film about what ‘brand’ really means. Enjoy! #Manifesto

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Manifesto: Brand Manageability

Dynamic #brands provide a flexible toolbox for the creation of a vibrant identity. Only a few basic but clear guidelines allow a wide range of possibilities for creative expression. Obstructing manuals with extensive rules don’t live up to today’s challenges … Continue reading

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Publication: Strategy & Design

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading

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App: Official Release on 27 April 2014

Good things come to those who wait. This is the very last postponement of the official release of the Dynamic Branding App: The date is scheduled for Sunday, 27 April 2014 now. On this day, creatives around the world also … Continue reading

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