Tag Archives: Expert Inputs

Experts: onformative Video Portrait

Have a look at this nice video about Julia and Cedric from Onformative (@onformative) and get a glimpse of what amazing work they do as experts for generative design. Cedric also provides some thoughts on generative branding in the soon-to-be-released … Continue reading

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Products: Dynamic Branding Kit

The release of the Dynamic Branding Kit supported by Moving Brands (@movingbrands) and Namics (@namics) is scheduled for early 2014. This collection consists of the Dynamic Branding Book (revised and extended master thesis from May 2013), the Dynamic Branding App … Continue reading

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Expert Inputs: Marco Spies, think moto

I’m excited to talk with Marco Spies (@Marcosz) from think moto (@thinkmoto) soon about his approach to ‪#‎branding‬, the ‘think moto Brand BIOS’ (☛ http://bit.ly/1bGIOoe) and his book ‘Branded Interactions’ (☛ www.brandedinteractions.de). think moto also have a blog about innovation … Continue reading

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Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

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Inspiration: Namics Weblog

I’m fascinated by the openness and enthusiasm of the awesome guys at Namics (@namics) again and again. They not only support me in crystallising contemporary ‪#‎Branding‬ issues, but also share their experience in ‪#‎DigitalPublishing‬ to make the Dynamic Branding publication … Continue reading

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Artefacts: Dynamic Branding Kit

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading

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Diploma: Dynamic Branding Thesis

Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading

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Case Studies & Expert Inputs: Namics

The visual identity of Namics (@namics) is a dynamic, generative word mark which takes up the business of the agency: digital solutions and products. Have a look at this interview about the corporate design: ☛ http://bit.ly/11pm44q (in German only). Also … Continue reading

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Essence: Expressive

Dynamic brands are EXPRESSIVE. The job of a visual identity in the commercial world “is to signpost what something stands for and who something is” and “when you are creating a system, you also have to leave enough room in … Continue reading

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Thesis: Theory Contents

ENDSPURT! Here a snapshot of the theory contents. The Dynamic Branding Thesis is near completion, submission deadline on Monday! Get excited for the practice-oriented, insight-led, brain-on and awareness-raising ‘Introduction’, ‘Generating Knowledge’, ‘Transferring Knowledge’ and some additional sections. Also stay tuned … Continue reading

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Documentation: Dynamic Branding Blog

Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣

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Expert Inputs: Felix Widmaier, Namics

… yesterday i had the chance to talk w/ Felix Widmaier, head of creation at Namics (@namics) in zurich, about his view on contemporary branding, about the non-essential over-regulation of brands with too many rules + about the lively namics … Continue reading

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