Tag Archives: Essence

Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos

Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers! Post by spitzar | strategische kommunikation.

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a … Continue reading

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Insight: Creative Engagement Journey of the Barclaycard Identity

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard: Barclaycard Creative Engagement Journey Film from Moving … Continue reading

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Lecture: Slides zur Präsentation an der FH JOANNEUM

Die Slides der ‪#‎BrandHolism‬ ‪#‎Lecture‬ gestern an der Design FH Joanneum sind jetzt auf SlideShare zum Nachschauen und Nachlesen verfügbar, yeah! Enjoy! Brand Holism Lecture an der FH JOANNEUM Graz from Emanuel Jochum

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Lecture: Brand Holism @ FH JOANNEUM, done!

Today I presented the findings of the #DynamicBranding project in a #BrandHolism talk in front of a bunch of students from Design FH Joanneum. It was a pleasure to be there and to gain some valuable experience in giving lectures. … Continue reading

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Lecture: Are you interested in »Brand Holism«?

Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or … Continue reading

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Lecture: 15 Brand Essences

The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading

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Lecture: Brand Holism @ FH JOANNEUM

Yay! Am 2. Juni gebe ich an der FH Joanneum eine #Lecture zum Thema »Brand Holism«. Don’t miss it! Hier das Abstract zum Vortrag und meine Kurzbio:

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A New Understanding of Strategy, Identity and Expression

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading

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Insight: What is Design Thinking?

What is #DesignThinking? Watch this video by Daylight (@DaylightSF) below to find out more about this powerful tool for tackling complex challenges. Also have a look at www.whatisdesignthinking.org. Whoop! — via Design Austria What is Design Thinking from Daylight on … Continue reading

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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