Tag Archives: Definition

Input: Why designers should give branding back its soul

Posted on September 9, 2014 by Emanuel Jochum

Here’s an interesting article by designer and writer Adrian Shaughnessy on the ways #branding has effected the role of graphic designers and on the reasons why designers should give branding back its soul: http://bit.ly/1scadrN. Give it a read!

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Lecture: Brand Holism at Weber, Mathis + Freunde

Posted on September 9, 2014 by Emanuel Jochum

I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of … Continue reading →

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos

Posted on June 23, 2014 by Emanuel Jochum

Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers! Post by spitzar | strategische kommunikation.

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Network: Brand Perfect by Monotype

Posted on June 20, 2014 by Emanuel Jochum

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading →

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Insight: Interaktionen machen Marken

Posted on May 25, 2014 by Emanuel Jochum

Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading →

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A New Understanding of Strategy, Identity and Expression

Posted on May 9, 2014 by Emanuel Jochum

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading →

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Insight: ‘Alive to Change’ from Moving Brands’ Living Identity Paper

Posted on May 7, 2014 by Emanuel Jochum

Here is a small excerpt from the Living Identity booklet by Moving Brands, talking about how brands need to transform to be a relevant part in our world.

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Insight: Visual Identity → Visual Ecosystem

Posted on May 6, 2014 by Emanuel Jochum

Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading →

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Lecture: Brand Holism #2, Slides

Posted on May 4, 2014 by Emanuel Jochum

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

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Insights: Agency presentation @ moodley brand identity, Graz, A

Posted on May 1, 2014 by Emanuel Jochum

Yesterday I had the chance to get insights into the work #process at moodley brand identity (@moodleyID) in Graz, organised by Marie-Theres Zirm for the c hoch 3 – creative community coaching network and presented by Kirsten Juliet Ives, Director … Continue reading →

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Manifesto: Brand Inconsistency

Posted on August 7, 2013 by Emanuel Jochum

#‎Brands‬ are inconsistent in their characteristics and behaviour, but consistent in their values and attitudes. Brands are creatively expressed in many visual forms with a core theme, not with strict design rules. Brands change and adapt according to the context … Continue reading →

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Manifesto: Brand Holism

Posted on August 5, 2013 by Emanuel Jochum

#‎Brands‬ are based on holistic, integral brand personalities, not on rules in design manuals. Brands allow the appropriate application of their personalities to any context or medium. Brands are not logos, they are living organisms in a living world. Brands … Continue reading →

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