-
Lately
Timeline
- September 2016 (1)
- October 2015 (1)
- June 2015 (2)
- May 2015 (2)
- March 2015 (1)
- February 2015 (1)
- January 2015 (2)
- December 2014 (3)
- November 2014 (1)
- October 2014 (2)
- September 2014 (3)
- August 2014 (2)
- July 2014 (4)
- June 2014 (10)
- May 2014 (20)
- April 2014 (4)
- March 2014 (7)
- February 2014 (5)
- January 2014 (3)
- December 2013 (3)
- November 2013 (2)
- October 2013 (1)
- September 2013 (2)
- August 2013 (12)
- July 2013 (6)
- June 2013 (12)
- May 2013 (18)
- April 2013 (15)
- March 2013 (1)
- February 2013 (11)
- January 2013 (14)
- December 2012 (16)
- November 2012 (5)
- October 2012 (3)
- September 2012 (4)
- July 2012 (1)
- June 2012 (6)
Thesis
Tags
App Artefacts Book Branding Model Case Studies Coaching Collaboration Concept Contact Container Content Definition Design Diploma Discussion Distribution Essence Experimental Studies Expert Inputs Facebook Generative Guiding Questions Information Inspiration Interaction Lectures Manifesto Methods Milestone Models Organisation Pinterest Products Proposal Publishing Resources Stakeholder Structure Target Group Thesis Thinking Time schedule Tutorials Video WritingStuff
Tag Archives: Definition
Input: Why designers should give branding back its soul
Here’s an interesting article by designer and writer Adrian Shaughnessy on the ways #branding has effected the role of graphic designers and on the reasons why designers should give branding back its soul: http://bit.ly/1scadrN. Give it a read!
Posted in T [Research Log]
Tagged Definition, Discussion, Inspiration, Resources, Thinking
Comments Off
Lecture: Brand Holism at Weber, Mathis + Freunde
I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of … Continue reading
Posted in R [Official Release]
Tagged Concept, Content, Definition, Discussion, Distribution, Essence, Lectures, Manifesto, Thinking
Comments Off
Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos
Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers! Post by spitzar | strategische kommunikation.
Posted in R [Official Release]
Tagged Content, Definition, Discussion, Distribution, Essence, Lectures, Manifesto, Thinking
Comments Off
Network: Brand Perfect by Monotype
Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading
Posted in T [Research Log]
Tagged Case Studies, Collaboration, Content, Definition, Discussion, Distribution, Essence, Lectures, Manifesto, Organisation, Publishing, Resources, Thinking
Comments Off
Insight: Interaktionen machen Marken
Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading
Posted in T [Research Log]
Tagged Branding Model, Concept, Definition, Discussion, Inspiration, Methods, Resources, Thinking
Comments Off
A New Understanding of Strategy, Identity and Expression
#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Branding Model, Concept, Content, Definition, Discussion, Essence, Inspiration, Manifesto, Thinking
Comments Off
Insight: ‘Alive to Change’ from Moving Brands’ Living Identity Paper
Here is a small excerpt from the Living Identity booklet by Moving Brands, talking about how brands need to transform to be a relevant part in our world.
Posted in T [Research Log]
Tagged Branding Model, Concept, Definition, Discussion, Essence, Resources, Thinking
Comments Off
Insight: Visual Identity → Visual Ecosystem
Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading
Posted in T [Research Log]
Tagged Concept, Definition, Discussion, Essence, Inspiration, Manifesto, Resources, Thinking, Writing
Comments Off
Lecture: Brand Holism #2, Slides
Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.
Posted in R [Official Release]
Tagged Branding Model, Concept, Definition, Discussion, Distribution, Essence, Lectures, Publishing, Resources, Thesis, Thinking
Comments Off
Insights: Agency presentation @ moodley brand identity, Graz, A
Yesterday I had the chance to get insights into the work #process at moodley brand identity (@moodleyID) in Graz, organised by Marie-Theres Zirm for the c hoch 3 – creative community coaching network and presented by Kirsten Juliet Ives, Director … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Case Studies, Collaboration, Definition, Information, Inspiration, Thinking
Comments Off
Manifesto: Brand Inconsistency
#Brands are inconsistent in their characteristics and behaviour, but consistent in their values and attitudes. Brands are creatively expressed in many visual forms with a core theme, not with strict design rules. Brands change and adapt according to the context … Continue reading
Manifesto: Brand Holism
#Brands are based on holistic, integral brand personalities, not on rules in design manuals. Brands allow the appropriate application of their personalities to any context or medium. Brands are not logos, they are living organisms in a living world. Brands … Continue reading