Tag Archives: Concept

Manifesto: Brand Interactivity

#Brands provide digital environments for interaction with consumers. Brands do not shout at consumers, but let them connect, communicate and collaborate. Brands inspire an active conversation with consumers, clients and employees. BRAND INTERACTIVITY. #Manifesto ×

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Artefacts: Dynamic Branding Kit

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading

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Diploma: Public Presentation

Tomorrow I will present the Dynamic Branding MA project and the outcome as part of a public presentation session of the Field of Excellence Communication in the Master of Arts in Design programme at Zürcher Hochschule der Künste ZHdK. The … Continue reading

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Diploma: Jury Presentation

Tag X. On Wednesday, I’ll present the Dynamic Branding MA findings to the diploma jury. I’m happy to finally share some input and achievements — and also to initiate the discussion about contemporary branding. Whoop! ×

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Publication: App Launch on May 31

WHOOP! the structure of the iPad publication is almost fixed. you’ll find material about dynamic identity projects, contemporary branding issues and impulsive statements that make you aware of the ‘Dynamic Branding’ topic. the interactive multimedia app will be launched on … Continue reading

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Publication: Digital Publishing

… have a look at this @Adobe #video about the #digital #magazine #workflow and how you add rich-media content and interactivity to a digital publication with Adobe InDesign — be curious about the MA results (and the iPad app!) on … Continue reading

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Case Studies: USA TODAY / Part 2

… in autumn 2012, USA TODAY (@usatoday) launched their new, dynamic identity by Wolff Olins (@wolffolins) — definitely ‘a bold move’. the goal was to bring the editorial spirit front and center in the brand. view more at ☛ http://bit.ly/106WKEM. … Continue reading

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Inspiration: Wikipedia

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Models: Logo & Holo

Paul Hughes added these comments in the book Dynamic Identities by Irene Van Nes: design is dead design schould be alive everything in this world changes so should design we are living in a living work with living organisations that … Continue reading

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Models: Categories of Flexible Design Systems

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Inspiration: Spherikal

Spherikal from Ion on Vimeo

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Case Studies: Flexibility Matrix

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