Tag Archives: Case Studies

Publication: Strategy & Design

Posted on April 8, 2014 by Emanuel Jochum

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading →

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App: Official Release on 27 April 2014

Posted on March 24, 2014 by Emanuel Jochum

Good things come to those who wait. This is the very last postponement of the official release of the Dynamic Branding App: The date is scheduled for Sunday, 27 April 2014 now. On this day, creatives around the world also … Continue reading →

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Conference: cxi-Konferenz, 11 June 2014, Mainz, D

Posted on March 24, 2014 by Emanuel Jochum

On 11 June 2014, the 6th cxi-Konferenz (@cxikonferenz) about processes, experiences and solutions in corporate identity projects takes place in Mainz. Marco Spies from think moto, who provided an insightful expert input for the Dynamic Branding App, is a speaker. … Continue reading →

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Case Studies: Styria Digital by moodley brand identity

Posted on February 12, 2014 by Emanuel Jochum

The corporate design of Styria Digital by #branding consultancy moodley brand identity (@moodleyID) is stating clearly how much fun it is to go #digital — if it’s well done by analog people. Friendly colours, nice icons and lots of dynamics … Continue reading →

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Products: Dynamic Branding Kit

Posted on November 13, 2013 by Emanuel Jochum

The release of the Dynamic Branding Kit supported by Moving Brands (@movingbrands) and Namics (@namics) is scheduled for early 2014. This collection consists of the Dynamic Branding Book (revised and extended master thesis from May 2013), the Dynamic Branding App … Continue reading →

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Case Studies: Yahoo’s New Logo

Posted on September 9, 2013 by Emanuel Jochum

Uff! Marissa Mayer, what did you do? Over the last month, Yahoo released a new logo every day under the rebranding programme ‘30 days of change’, resulting in the presentation of the new final logo on Sept 4th. Watch the … Continue reading →

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Expert Inputs: Cedric Kiefer, onformative

Posted on August 23, 2013 by Emanuel Jochum

Yeah! I will meet Cedric Kiefer (@CedricKiefer) from Onformative (@onformative) soon to talk with him about their approach to #branding and about the amazing #generative design work they do. Watch this video to see how the Imagery Wizard they made … Continue reading →

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Expert Inputs: Marco Spies, think moto

Posted on August 17, 2013 by Emanuel Jochum

I’m excited to talk with Marco Spies (@Marcosz) from think moto (@thinkmoto) soon about his approach to ‪#‎branding‬, the ‘think moto Brand BIOS’ (☛ http://bit.ly/1bGIOoe) and his book ‘Branded Interactions’ (☛ www.brandedinteractions.de). think moto also have a blog about innovation … Continue reading →

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Artefacts: Dynamic Branding App Release by End of 2013

Posted on August 12, 2013 by Emanuel Jochum

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading →

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Inspiration: Namics Weblog

Posted on August 10, 2013 by Emanuel Jochum

I’m fascinated by the openness and enthusiasm of the awesome guys at Namics (@namics) again and again. They not only support me in crystallising contemporary ‪#‎Branding‬ issues, but also share their experience in ‪#‎DigitalPublishing‬ to make the Dynamic Branding publication … Continue reading →

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Case Studies: Yahoo’s 30 days of change

Posted on August 7, 2013 by Emanuel Jochum

Today, Yahoo! started to introduce a new logo every day until the release of the official logo on September 4th. This step is explained by Kathy Savitt, Chief Marketing Officer at Yahoo!, as follows: “While the company is rapidly evolving, … Continue reading →

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Case Studies: Swisscom iO

Posted on August 7, 2013 by Emanuel Jochum

Swisscom recently launched iO, an ‪#‎app‬ that delivers free calls, chats and images. Moving Brands joined them on the journey: From concept and prototyping, through naming, visual identity, UX and UI development, to the creation of the website, launch films, … Continue reading →

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