Tag Archives: Branding Model

Case Studies: Moving Brands Living Identity generator

This film shows the Moving Brands Living Identity generator — an engine that is responsive to its environment; adaptive to tone, level, pitch and tempo allowing an identity to live as part of its surroundings. The example in the video … Continue reading

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Thesis: Brand BIOS by think moto

Berlin-based design agency think moto sees the fundamental issue of branding in giving the brand a meaning. It is the task to generate a brand core that can be experienced in the brand behaviour, becomes visible in the brand image, … Continue reading

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Thesis: Quality Influencers

The quality of a visual identity is defined within the correlation between the organisation/company/institution, its contents and their visualisation. A dynamic visual identity is advanced if the variations exceed the formalistic playing around and convey a concrete contentual objective, says … Continue reading

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