The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for brand strategists. The findings are part of the lecture series Brand Holism. ‘Design’ is about flexible design systems for brand identities including several case studies. The publication is available in the iPad App Store soon! Whoop!