Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: http://vimeo.com/97330344 and also have a look at James Cartwright’s article on It’s Nice That: http://bit.ly/TCVXKr

Penguin Random House from Pentagram on Vimeo.

Penguin Random House identity animation. Design by Michael Bierut/Pentagram.

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos

Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers!

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member and I’m looking forward to taking part in the discussion of contemporary branding! Find out what it’s all about in the video below and at www.brandperfect.org!

Welcome to Brand Perfect from Brand Perfect on Vimeo.

Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. We provide a platform for members to share knowledge across industry boundaries, create new insights and valuable alliances, and generate and test practical outcomes. Brand Perfect members get free access to great reports, research and editorial, free VIP entry into our international events, and more perks beside. This video will give you a taster of what we’re all about.

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a dynamic brand needs to have in our fast-moving world. Thanks to Sergej Kreibich for the invitation!

 

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Case Study: World of TUI Visual Identity Film

TUI Travel PLC is the largest #tourism corporation in the world. The corporate identity and corporate design – including the iconic red smile logo – were created by Jung von Matt and revealed ten years ago. Just stumbled on this #film about the visual identity: http://bit.ly/1poupqg. I’m so in love with this logo because it unequivocally shows the heart of the brand and still lives up to the business reality today. And this across the whole globe. Enjoy!

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Insight: AUDI Brand Film 2012

Here’s another very nice piece of #BrandFilm, created by thjnk (formerly Kempertrautmann) for AUDI AG – some words and images about #inspiration, #technology and the heart of the #brand.

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Networks: Dynamic Branding & Brand Holism on Twitter

Dynamic Branding & Brand Holism are ready for Twitter now! Get news and updates about the project and dynamic identities on www.twitter.com/dynamicbranding! Follow & dive into the conversation about contemporary #branding! Cheers+tweet!

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Insight: Creative Engagement Journey of the Barclaycard Identity

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard:

Barclaycard Creative Engagement Journey Film from Moving Brands® on Vimeo.

Barclaycard introduced the first credit card to the UK market in 1966, building a trusted business based on innovation and openness. Almost 50 years on, the industry had changed: confidence in financial institutions had eroded, and technological and regulatory changes encouraged increased competition. Barclaycard also faced its own individual challenges: research had revealed both brand awareness and consideration were low. Competing communications from business units and a static visual identity that lacked moving and sonic tools had resulted in a diluted, detached brand. To compete, Barclaycard needed to change.
To help realise the new business ambition to become ‘the go to brand for payments,’ we began working with senior staff in 2009 on a broad programme of work encompassing brand, innovation and communications.
See the full case study at: http://www.movingbrands.com/work/barclaycard

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Products: App Release Announcement #1

I’m working hard on the contents, design and realisation of the Dynamic Branding App, an interactive and multimedia publication for the iPad including 40 Case Studies of flexible brand identities and 15 Brand Essences which help brands to become living organisms. Given the fact that I’ve recently spent a lot of time on travelling and visiting branding agencies, studios and design schools to share the ideas of »Brand Holism« in a face-to-face lectures, I have to postpone the app release to the end of June. I know that you’re quite curious to finally get the whole piece and I promise that the waiting is definitely worth it! As the topic is a very lively one, there’s a lot of new stuff to put into the app day by day – and that’s a damn good thing. Thanks for your support and your patience! Yeah!

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Lecture: Slides zur Präsentation an der FH JOANNEUM

Die Slides der ‪#‎BrandHolism‬ ‪#‎Lecture‬ gestern an der Design FH Joanneum sind jetzt auf SlideShare zum Nachschauen und Nachlesen verfügbar, yeah! Enjoy!

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Lecture: Brand Holism @ FH JOANNEUM, done!

Today I presented the findings of the #DynamicBranding project in a #BrandHolism talk in front of a bunch of students from Design FH Joanneum. It was a pleasure to be there and to gain some valuable experience in giving lectures. This collage is a sneak peek on the presentation slides I’ll publish on SlideShare soon. Whoop

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Lecture: Are you interested in »Brand Holism«?

Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or get in touch on Twitter. Sharing ideas fuels creativity and opens up new perspectives – let’s bring branding to a new level!

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