Last week I had the chance to give a presentation about Brand Holism at think moto! Have a look at the presentation slides (in German):
Good news: I will sit down soon with Steven Cook, partner and creative director at Edenspiekermann_ in Berlin, for a nice chat about his view on the challenges of #branding nowadays. We first met in person at the #Brainfood session at ESPI in August where I presented some thoughts about #BrandHolism. Looking forward to sharing the new insights with you!
NODE – Forum for Digital Arts
with its leitmotif »Wrapped in Code – The Future of the Informed Body« will open its doors for a week-long discussion on the changing relationship between the human body and technology in spring 2014. NODE15 will initiate a #dialogue
among technological enthusiasts, thinkers, artists and the public. Support the #forum
if you want to see an extended programme: http://vimeo.com/108552432
NODE15 – Exhibition & Lecture Crowdfunding Campaign from NODE Forum for Digital Arts on Vimeo.
Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details on http://bit.ly/1qWgVgG!
Yesterday I had the chance to share some insights from the project to the crowd of Weber, Mathis + Freunde and some of their clients in a #BrandHolism lecture. Thanks for having me! Below there are the slides. Enjoy!
Here’s an interesting article by designer and writer Adrian Shaughnessy on the ways #branding has effected the role of graphic designers and on the reasons why designers should give branding back its soul: http://bit.ly/1scadrN. Give it a read!
I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of a brand. Thanks for the invitation!
New things to see! Here are slides of the presentation I did at the #Brainfood session last week at Edenspiekermann. This time the lecture was focused on statements from professionals I spoke to during my research process and what influence they had on the definition of 15 essential characteristics of a dynamic brand. Enjoy!
What you get is about what you give. London-based communication agency Given helps corporations and institutions to build brand success by creating positive change for people, their communities and environment. Watch this film about a story about the #change from Brand Image to Brand Substance. It’s about what you do and not about what you say. Nice approach!
A Story About Change from Given London on Vimeo.
Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story of the Bélo (http://youtu.be/nMITXMrrVQU) and have a look at this post by CEO Brian Chesky about the new identity in Airbnb’s blog: http://blog.airbnb.com/belong-anywhere. The world is a beautiful place!
Excited to see »Hello, I am Erik«, the first book that showcases the impressive body of work by Erik Spiekermann and that tells the story of his life, edited by Johannes Erler and published by Gestalten. He represents German typeface and corporate design like no other, and his work has a massive influence on contemporary graphic design worldwide. Have a look at the film below and pre-order the book here: http://shop.gestalten.com/hello-erik.html #Berlin
Hello, I am Erik—The German Letterman from Gestalten on Vimeo.
If you want to find out more about Michael Bierut from Pentagram, you’re invited to watch his talk at CreativeMornings/ NewYork where he speaks about #clients: http://creativemornings.com/talks/michael-bierut/1