Manifesto: Brand Authenticity

#‎Brands‬ present themselves as living, movable and transforming if they are or want to be. Brands are an active part in our changing world and interact with their consumers. Brands are emotionally tangible if they are defined as persons and if they behave like human beings. Brands communicate messages through credible stories. BRAND AUTHENTICITY. ‪#‎Manifesto‬

×

This entry was posted in T [Research Log] and tagged , , , . Bookmark the permalink.

Comments are closed.