‘Generative Identities’ becomes ‘Living Identities’

After an inspiring reflection phase I decided to change the working title of my MA project. The new title is ‘Living Identities’ and now connects the two core elements – the dynamic, vibrant, moving and lively approach in the strategy and design thinking as well as the personality, individuality and distinctiveness every brand has to provide. For your information: On this blog I collect the material I use for the thesis and design process. If you want to share your ideas, comment or contribute to this MA project, I invite you like the corresponding Facebook page and help me doing epic shit, olé! ☛ http://on.fb.me/VYGhvk. Merci + enjoy the Christmas holidays! / ◣

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