Essence: Expandable

A design system for a dynamic brand identity needs to be EXPANDABLE. You give edges to the identity but allow people to play within these edges and also broaden them when being faced with new challenges — especially in this fast-moving, ever-changing, who-knows-what-is-next world. As Geoff Linsell from Moving Brands states: “The rules are still being made up as we go along”. Cheers! #Manifesto / ◣

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