Essence: Brand Mnemonics

BRAND MNEMONICS. Do you know what this is? Brand Mnemonics are identity assets such as logos, graphics, tone of voice, shapes, forms, colours, sounds, movements etc. and trigger people’s memory of the brand. How you bring the different sensory aspects together of a living identity to make the whole brand is what gives it life, character and credibility. Details in Moving Brands’ ‘Living Identity’ booklet, whoop! #Essence #Thesis / ◣


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