Category Archives: T [Research Log]

Conference: NODE15, Wrapped in Code – The Future of the Informed Body

NODE – Forum for Digital Arts with its leitmotif »Wrapped in Code – The Future of the Informed Body« will open its doors for a week-long discussion on the changing relationship between the human body and technology in spring 2014. … Continue reading

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Case Study: BLLOON by Edenspiekermann

Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details … Continue reading

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Input: Why designers should give branding back its soul

Here’s an interesting article by designer and writer Adrian Shaughnessy on the ways #branding has effected the role of graphic designers and on the reasons why designers should give branding back its soul: http://bit.ly/1scadrN. Give it a read!

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Input: A story about change

What you get is about what you give. London-based communication agency Given helps corporations and institutions to build brand success by creating positive change for people, their communities and environment. Watch this film about a story about the #change from … Continue reading

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Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story … Continue reading

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Book: »Hello, I am Erik«, Gestalten

Excited to see »Hello, I am Erik«, the first book that showcases the impressive body of work by Erik Spiekermann and that tells the story of his life, edited by Johannes Erler and published by Gestalten. He represents German typeface … Continue reading

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Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: http://vimeo.com/97330344 and also have a look at James Cartwright’s article on It’s Nice That: http://bit.ly/TCVXKr Penguin Random House from Pentagram … Continue reading

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

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Case Study: World of TUI Visual Identity Film

TUI Travel PLC is the largest #tourism corporation in the world. The corporate identity and corporate design – including the iconic red smile logo – were created by Jung von Matt and revealed ten years ago. Just stumbled on this … Continue reading

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Insight: AUDI Brand Film 2012

Here’s another very nice piece of #BrandFilm, created by thjnk (formerly Kempertrautmann) for AUDI AG – some words and images about #inspiration, #technology and the heart of the #brand.

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Lecture: 15 Brand Essences

The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading

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Case Study: Reise deinen Traum, Kuoni

Kuoni Schweiz (@swisskuoninews) legt sehr viel Wert auf ein hochwertiges und nachhaltiges #Markenerlebnis und arbeitet schon lange an innovativen Konzepten in Bereichen wie Brand Culture oder Customer Centricity. Vor einigen Monaten startete der Reiseveranstalter einen #Wettbewerb, um die schönsten Reiseträume … Continue reading

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