Category Archives: R [Official Release]

Insight: Creative Engagement Journey of the Barclaycard Identity

Posted on June 10, 2014 by Emanuel Jochum

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard: Barclaycard Creative Engagement Journey Film from Moving … Continue reading →

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Products: App Release Announcement #1

Posted on June 7, 2014 by Emanuel Jochum

I’m working hard on the contents, design and realisation of the Dynamic Branding App, an interactive and multimedia publication for the iPad including 40 Case Studies of flexible brand identities and 15 Brand Essences which help brands to become living … Continue reading →

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Lecture: Slides zur Präsentation an der FH JOANNEUM

Posted on June 3, 2014 by Emanuel Jochum

Die Slides der ‪#‎BrandHolism‬ ‪#‎Lecture‬ gestern an der Design FH Joanneum sind jetzt auf SlideShare zum Nachschauen und Nachlesen verfügbar, yeah! Enjoy! Brand Holism Lecture an der FH JOANNEUM Graz from Emanuel Jochum

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Lecture: Brand Holism @ FH JOANNEUM, done!

Posted on June 2, 2014 by Emanuel Jochum

Today I presented the findings of the #DynamicBranding project in a #BrandHolism talk in front of a bunch of students from Design FH Joanneum. It was a pleasure to be there and to gain some valuable experience in giving lectures. … Continue reading →

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Lecture: Are you interested in »Brand Holism«?

Posted on May 31, 2014 by Emanuel Jochum

Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or … Continue reading →

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Lecture: 15 Brand Essences

Posted on May 28, 2014 by Emanuel Jochum

The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading →

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Lecture: Brand Holism @ FH JOANNEUM

Posted on May 24, 2014 by Emanuel Jochum

Yay! Am 2. Juni gebe ich an der FH Joanneum eine #Lecture zum Thema »Brand Holism«. Don’t miss it! Hier das Abstract zum Vortrag und meine Kurzbio:

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A New Understanding of Strategy, Identity and Expression

Posted on May 9, 2014 by Emanuel Jochum

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading →

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Posted on May 8, 2014 by Emanuel Jochum

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading →

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Manifesto: Brand Strategy

Posted on May 8, 2014 by Emanuel Jochum

Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading →

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Case Study: GERO by think moto

Posted on May 7, 2014 by Emanuel Jochum

think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading →

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Posted on May 7, 2014 by Emanuel Jochum

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading →

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