Category Archives: P [Design Book]

Inspiration: Spherikal

Within the animation ‘Spherikal’, Spanish designer and 3D artist Ion Lucin (☛ http://be.net/ionL) explores graphical possibilities of representing the idea of the sphere. It visualises the morphing and metamorphosis of the shapes, creating fluid and continuous transitions. This may serve … Continue reading

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Diploma: MAD.

IT’S DONE. I’M MAD: MASTER OF ARTS IN DESIGN (☛ http://master.design.zhdk.ch/). But this is just the start! Thesis, manifesto and digital publication will officially be published soon. While I prepare the major launch of the Dynamic Branding MA website, browse … Continue reading

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Case Studies: Mall of America

Duffy & Partners recently made a facelift of the Mall of America visual identity. The flexible design system is made up of colourful ribbons, resulting in customised graphic elements for communication and spatial design as well as in a range … Continue reading

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Artefacts: The Dynamic Branding MA Products

The Dynamic Branding MA outcome concludes three products: the thesis is the theoretical core of the study, including categories of flexible design systems, case studies, two branding models, expert inputs and the essence; the manifesto points out the essence in … Continue reading

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Diploma Exhibition: Opening is over!

Diploma exhibition opening 2013 is over! Thanks to everybody who was there to see the Dynamic Branding MA outcome. The Master of Arts in Design exhibition is opened until June 13, 2013 — get the details at ☛ www.zhdk.ch. Note: … Continue reading

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Case Studies: Styria Digital

moodley brand identity (@moodleyID) recently created a dynamic visual identity for Styria Digital, the digital unit of Styria Media Group. Check out this video and the website ☛ www.styria-digital.com for details! Enjoy! #CaseStudies Styria Digital from moodley brand identity on … Continue reading

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Essence: Expressive

Dynamic brands are EXPRESSIVE. The job of a visual identity in the commercial world “is to signpost what something stands for and who something is” and “when you are creating a system, you also have to leave enough room in … Continue reading

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Outlook: Dynamic Branding website

GOOD NEWS! There will be a #website of the #Dynamic #Branding #MA #project which will serve as a #multimedia #platform with a lot of exciting material. The MA thesis (submitted to Zürcher Hochschule der Künste ZHdK), the manifesto statements and … Continue reading

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Case Studies: Casa da Música identity film

In 2007, Sagmeister & Walsh (@sagmeisterwalsh) developed a dynamic visual identity for Casa da Música which includes a logo that changes with the help of a logo generator. Have a look at the identity film which explains the concept and … Continue reading

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Case Studies: Wikipedia Living Mark

Moving Brands (@movingbrands) made a hypothetical re-design of the #visual #identity of Wikipedia (@wikipedia). It is a ‘living mark’ that denotes the content on each topic across Wikimedia’s 9 sister sites (of which Wikipedia is part of) and how the … Continue reading

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Case Studies: CX Journey Film

CX (@cxthecloud) is a cloud storage service. The San Francisco branch of Moving Brands (@movingbrands) created the dynamic visual identity. ‘CX’ “stands for ‘Cloud to the Power of X’, which suggests an offer that encompasses all you expect from the … Continue reading

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Case Studies: Swisscom, Sound of Infinity

In this Swisscom (@Swisscom_de) spot, 15 young people make music with 39 smartphones as a promotion for the Swisscom infinity packages. Have a look! / ◣

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