Case Study: World of TUI Visual Identity Film

TUI Travel PLC is the largest #tourism corporation in the world. The corporate identity and corporate design ā€“ including the iconic red smile logo ā€“ were created by Jung von Matt and revealed ten years ago. Just stumbled on this #film about the visual identity: http://bit.ly/1poupqg. Iā€™m so in love with this logo because it unequivocally shows the heart of the brand and still lives up to the business reality today. And this across the whole globe. Enjoy!

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