Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: and also have a look at James Cartwright’s article on It’s Nice That:

Penguin Random House from Pentagram on Vimeo.

Penguin Random House identity animation. Design by Michael Bierut/Pentagram.

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