Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story of the Bélo ( and have a look at this post by CEO Brian Chesky about the new identity in Airbnb’s blog: The world is a beautiful place!

This entry was posted in T [Research Log] and tagged , , , , , , . Bookmark the permalink.

Comments are closed.