Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story of the Bélo (http://youtu.be/nMITXMrrVQU) and have a look at this post by CEO Brian Chesky about the new identity in Airbnb’s blog: http://blog.airbnb.com/belong-anywhere. The world is a beautiful place!

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