Case Studies: Yahoo’s 30 days of change

Today, Yahoo! started to introduce a new logo every day until the release of the official logo on September 4th. This step is explained by Kathy Savitt, Chief Marketing Officer at Yahoo!, as follows: “While the company is rapidly evolving, our logo — the essence of our brand — should too”. Watch the video about ‘30 days of change’ and also get the daily updates at ☛ Kick-off! ‪#‎CaseStudies‬


This entry was posted in T [Research Log] and tagged , , , . Bookmark the permalink.

Comments are closed.