Case Studies: Yahoo’s 30 days of change

Today, Yahoo! started to introduce a new logo every day until the release of the official logo on September 4th. This step is explained by Kathy Savitt, Chief Marketing Officer at Yahoo!, as follows: “While the company is rapidly evolving, our logo — the essence of our brand — should too”. Watch the video about ‘30 days of change’ and also get the daily updates at ☛ www.yahoo.com/dailylogo. Kick-off! ‪#‎CaseStudies‬

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