Case Studies: Wikipedia Living Mark

Moving Brands (@movingbrands) made a hypothetical re-design of the #visual #identity of Wikipedia (@wikipedia). It is a ‘living mark’ that denotes the content on each topic across Wikimedia’s 9 sister sites (of which Wikipedia is part of) and how the new mark would move. Have a look! Would you love to see it as the new identity? / ◣

Wikipedia – conceptual identity from Moving Brands® on Vimeo.

A conceptual identity we created for Wikipedia, in response to a hypothetical brief set by Viewpoint magazine.

See the full case study here:

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