Case Studies: Whitney Museum

#‎Amsterdam‬-based studio Experimental Jetset developed a flexible and responsive corporate design for the Whitney Museum of American Art in New York. Have a look at the short clip below to see the functionality and get more details about the concept at ☛ Cheers! ‪#‎CaseStudies‬ ‪#‎ResponsiveDesign‬

The Whitney Museum’s New Mark from Whitney Museum of American Art on Vimeo.

The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015.


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