Swisscom recently launched iO, an #app that delivers free calls, chats and images. Moving Brands joined them on the journey: From concept and prototyping, through naming, visual identity, UX and UI development, to the creation of the website, launch films, guidelines and messaging. Have a look at the journey film and don’t miss to browse through the detailed case study at ☛ http://mbsha.re/iO! Whoop! #CaseStudies
Swisscom iO, the app that delivers free calls, chats and images, was launched onto the global market in June 2013. Within 24 hours it was the number 1 free app in the Swiss iTunes store. People had embraced iO’s ambitious vision, of providing users with a single place for all their channels of communication.
See the full case study here: mbsha.re/iO