Author Archives: Emanuel Jochum

Lecture: Brand Holism at think moto, Slides (in German)

Last week I had the chance to give a presentation about Brand Holism at think moto! Have a look at the presentation slides (in German): Brand Holism Lecture bei think moto from Emanuel Jochum

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Expert Input: Steven Cook, Edenspiekermann, Berlin, D – Announcement

Good news: I will sit down soon with Steven Cook, partner and creative director at Edenspiekermann_ in Berlin, for a nice chat about his view on the challenges of #branding nowadays. We first met in person at the #Brainfood session at ESPI in August where … Continue reading

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Conference: NODE15, Wrapped in Code – The Future of the Informed Body

NODE – Forum for Digital Arts with its leitmotif »Wrapped in Code – The Future of the Informed Body« will open its doors for a week-long discussion on the changing relationship between the human body and technology in spring 2014. … Continue reading

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Case Study: BLLOON by Edenspiekermann

Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details … Continue reading

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Lecture: Brand Holism at Weber, Mathis + Freunde, Slides (in German)

Yesterday I had the chance to share some insights from the project to the crowd of Weber, Mathis + Freunde and some of their clients in a #BrandHolism lecture. Thanks for having me! Below there are the slides. Enjoy! Brand … Continue reading

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Input: Why designers should give branding back its soul

Here’s an interesting article by designer and writer Adrian Shaughnessy on the ways #branding has effected the role of graphic designers and on the reasons why designers should give branding back its soul: http://bit.ly/1scadrN. Give it a read!

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Lecture: Brand Holism at Weber, Mathis + Freunde

I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of … Continue reading

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Lecture: Brand Holism @ Edenspiekermann – Slides

New things to see! Here are slides of the presentation I did at the #Brainfood session last week at Edenspiekermann. This time the lecture was focused on statements from professionals I spoke to during my research process and what influence … Continue reading

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Input: A story about change

What you get is about what you give. London-based communication agency Given helps corporations and institutions to build brand success by creating positive change for people, their communities and environment. Watch this film about a story about the #change from … Continue reading

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Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story … Continue reading

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Book: »Hello, I am Erik«, Gestalten

Excited to see »Hello, I am Erik«, the first book that showcases the impressive body of work by Erik Spiekermann and that tells the story of his life, edited by Johannes Erler and published by Gestalten. He represents German typeface … Continue reading

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Input: Let’s Talk About Clients, Michael Bierut

If you want to find out more about Michael Bierut from Pentagram, you’re invited to watch his talk at CreativeMornings/ NewYork where he speaks about #clients: http://creativemornings.com/talks/michael-bierut/1

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