Monthly Archives: June 2014

Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos

Posted on June 23, 2014 by Emanuel Jochum

Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers! Post by spitzar | strategische kommunikation.

Posted in R [Official Release] | Tagged , , , , , , , | Comments Off

Network: Brand Perfect by Monotype

Posted on June 20, 2014 by Emanuel Jochum

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading →

Posted in T [Research Log] | Tagged , , , , , , , , , , , , | Comments Off

Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Posted on June 16, 2014 by Emanuel Jochum

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a … Continue reading →

Posted in R [Official Release] | Tagged , , , , , , , | Comments Off

Case Study: World of TUI Visual Identity Film

Posted on June 12, 2014 by Emanuel Jochum

TUI Travel PLC is the largest #tourism corporation in the world. The corporate identity and corporate design – including the iconic red smile logo – were created by Jung von Matt and revealed ten years ago. Just stumbled on this … Continue reading →

Posted in T [Research Log] | Tagged , , , | Comments Off

Insight: AUDI Brand Film 2012

Posted on June 12, 2014 by Emanuel Jochum

Here’s another very nice piece of #BrandFilm, created by thjnk (formerly Kempertrautmann) for AUDI AG – some words and images about #inspiration, #technology and the heart of the #brand.

Posted in T [Research Log] | Tagged , , , | Comments Off

Networks: Dynamic Branding & Brand Holism on Twitter

Posted on June 10, 2014 by Emanuel Jochum

Dynamic Branding & Brand Holism are ready for Twitter now! Get news and updates about the project and dynamic identities on www.twitter.com/dynamicbranding! Follow & dive into the conversation about contemporary #branding! Cheers+tweet!

Posted in R [Official Release] | Tagged , , , , | Comments Off

Insight: Creative Engagement Journey of the Barclaycard Identity

Posted on June 10, 2014 by Emanuel Jochum

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard: Barclaycard Creative Engagement Journey Film from Moving … Continue reading →

Posted in R [Official Release] | Tagged , , , , , , , | Comments Off

Products: App Release Announcement #1

Posted on June 7, 2014 by Emanuel Jochum

I’m working hard on the contents, design and realisation of the Dynamic Branding App, an interactive and multimedia publication for the iPad including 40 Case Studies of flexible brand identities and 15 Brand Essences which help brands to become living … Continue reading →

Posted in R [Official Release] | Comments Off

Lecture: Slides zur Präsentation an der FH JOANNEUM

Posted on June 3, 2014 by Emanuel Jochum

Die Slides der ‪#‎BrandHolism‬ ‪#‎Lecture‬ gestern an der Design FH Joanneum sind jetzt auf SlideShare zum Nachschauen und Nachlesen verfügbar, yeah! Enjoy! Brand Holism Lecture an der FH JOANNEUM Graz from Emanuel Jochum

Posted in R [Official Release] | Tagged , , , , , , , , | Comments Off

Lecture: Brand Holism @ FH JOANNEUM, done!

Posted on June 2, 2014 by Emanuel Jochum

Today I presented the findings of the #DynamicBranding project in a #BrandHolism talk in front of a bunch of students from Design FH Joanneum. It was a pleasure to be there and to gain some valuable experience in giving lectures. … Continue reading →

Posted in R [Official Release] | Tagged , , , , , , , , , | Comments Off