Monthly Archives: May 2014

Insight: ‘Alive to Change’ from Moving Brands’ Living Identity Paper

Here is a small excerpt from the Living Identity booklet by Moving Brands, talking about how brands need to transform to be a relevant part in our world.

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Conference: Marco Spies from think moto at iico2014

Marco Spies from think moto (@thinkmoto) gave a talk about Branded Interaction Design and about how to plan and design brand experiences at this year’s iico.de – Konferenz für digitales Business in wonderful Berlin. Don’t miss to have a look … Continue reading

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Case Study: BigEyes by SomeOne & FIELD

FIELD.io (@field_io) and SomeOne (@SomeOnes_Tweet) have created an #identity system for the ad agency BigEyes (www.bigeyeslondon.com) based on #generative digital images resembling the human iris. The visuals feature adaptive, flexible and data-powered eyes, depending on their context and application. Visit … Continue reading

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Insight: Visual Identity → Visual Ecosystem

Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading

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Case Study: Barclaycard’s New Identity System

Moving Brands helped Barclaycard to build credibility in their digital payment offer and to transform their static ‪#‎brand‬ into a digital-first visual identity system. Barclaycard’s visual signature asset is ‘the open world symbol’. Enjoy watching the moving exploration for the … Continue reading

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Lecture: Brand Holism #2, Slides

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

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Insights: Agency presentation @ moodley brand identity, Graz, A

Yesterday I had the chance to get insights into the work #process at moodley brand identity (@moodleyID) in Graz, organised by Marie-Theres Zirm for the c hoch 3 – creative community coaching network and presented by Kirsten Juliet Ives, Director … Continue reading

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Lecture: Brand Holism × Nofrontiere Design

Two days ago, I spent some nice time at Vienna-based #design agency Nofrontiere Design (www.nofrontiere.com) to share some thoughts about #branding-related challenges like coherence, accessibility, manageability and expressivity, and what Brand Holism is about. Thanks to Isolde Fitzel for the … Continue reading

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