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Monthly Archives: May 2014
Lecture: Are you interested in »Brand Holism«?
Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or … Continue reading
Posted in R [Official Release]
Tagged Collaboration, Contact, Discussion, Distribution, Essence, Inspiration, Lectures, Stakeholder, Thesis, Thinking
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Lecture: 15 Brand Essences
The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Content, Discussion, Essence, Inspiration, Lectures, Manifesto, Thesis, Thinking
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Case Study: Reise deinen Traum, Kuoni
Kuoni Schweiz (@swisskuoninews) legt sehr viel Wert auf ein hochwertiges und nachhaltiges #Markenerlebnis und arbeitet schon lange an innovativen Konzepten in Bereichen wie Brand Culture oder Customer Centricity. Vor einigen Monaten startete der Reiseveranstalter einen #Wettbewerb, um die schönsten Reiseträume … Continue reading
Posted in T [Research Log]
Tagged Case Studies, Collaboration, Design, Distribution, Inspiration, Interaction, Thinking
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Insight: Interaktionen machen Marken
Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading
Posted in T [Research Log]
Tagged Branding Model, Concept, Definition, Discussion, Inspiration, Methods, Resources, Thinking
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Insight: From Brand to Experience
Gergina Hristova (@gergina_ch) and Felix Widmaier, Dynamic Branding contributor, from Namics (@namics) shared some details about the work they did for smile.direct versicherungen on this year’s IA conference (www.iakonferenz.org): http://slidesha.re/1podGAe. Also check out the full case study here: http://rw.namics.com/smile-case/ #CaseStudy
Lecture: Brand Holism @ FH JOANNEUM
Yay! Am 2. Juni gebe ich an der FH Joanneum eine #Lecture zum Thema »Brand Holism«. Don’t miss it! Hier das Abstract zum Vortrag und meine Kurzbio:
Posted in R [Official Release]
Tagged Branding Model, Discussion, Distribution, Essence, Lectures, Publishing, Thinking
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A New Understanding of Strategy, Identity and Expression
#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Branding Model, Concept, Content, Definition, Discussion, Essence, Inspiration, Manifesto, Thinking
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Insight: What is Design Thinking?
What is #DesignThinking? Watch this video by Daylight (@DaylightSF) below to find out more about this powerful tool for tackling complex challenges. Also have a look at www.whatisdesignthinking.org. Whoop! — via Design Austria What is Design Thinking from Daylight on … Continue reading
Posted in T [Research Log]
Tagged Concept, Discussion, Essence, Inspiration, Resources, Thinking, Video
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Expert Input #2: Daniel Severin, Swisscom – Teaser
Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged App, Branding Model, Case Studies, Content, Discussion, Essence, Expert Inputs, Inspiration, Manifesto, Publishing, Thinking, Writing
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Manifesto: Brand Strategy
Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Discussion, Essence, Manifesto, Thesis, Thinking, Writing
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Case Study: GERO by think moto
think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged Case Studies, Concept, Design, Generative, Inspiration, Resources, Video
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Expert Input #1: Geoff Linsell, Moving Brands — Teaser
Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading
Posted in R [Official Release], T [Research Log]
Tagged App, Branding Model, Case Studies, Content, Discussion, Essence, Expert Inputs, Inspiration, Manifesto, Publishing, Thinking, Writing
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