Monthly Archives: April 2014

Manifesto: What Is A Brand?

Posted on April 25, 2014 by Emanuel Jochum

A #brand is more than a logo. It’s something intangible. It’s what people think of you – but mostly on an emotional level. Brands are experiential. Have a look at this film about what ‘brand’ really means. Enjoy! #Manifesto

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Lecture: Brand Holism #3, FH JOANNEUM, Graz, A

Posted on April 22, 2014 by Emanuel Jochum

Yay, it’s official! I’ll give a #lecture about ‘Brand Holism’ at FH Joanneum (@fh_joanneum) in beautiful Graz, Austria! Thanks to Karl Stocker, head of Design FH Joanneum, for the invitation. Stay tuned for details — and for the soon-to-be-released Dynamic … Continue reading →

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Manifesto: Brand Manageability

Posted on April 22, 2014 by Emanuel Jochum

Dynamic #brands provide a flexible toolbox for the creation of a vibrant identity. Only a few basic but clear guidelines allow a wide range of possibilities for creative expression. Obstructing manuals with extensive rules don’t live up to today’s challenges … Continue reading →

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Publication: Strategy & Design

Posted on April 8, 2014 by Emanuel Jochum

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading →

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