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Monthly Archives: July 2013
Artefacts: Dynamic Branding Kit
The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged App, Artefacts, Case Studies, Collaboration, Concept, Design, Discussion, Distribution, Essence, Expert Inputs, Manifesto, Methods, Structure, Thesis, Thinking, Writing
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Artefacts: Collaboration with Namics on Dynamic Branding App
In the next few weeks, I very likely team up with the #DigitalPublishing guys at Namics (@namics) to revise the Dynamic Branding #App and to make it ready for the release on the #iPad App Store. Thanks to Felix Widmaier, … Continue reading
Case Studies: New Swisscom journey film
Moving Brands (@movingbrands) just released a new Swisscom (@swisscom_de) journey film about the development of their #brand and the creation of living, people-focused experiences. Watch the video and get the details at ☛ http://mbsha.re/Swisscom5yr. Enjoy! The Swisscom transformation story from … Continue reading
Conversation: Profile on LinkedIn
Do you want to find out more about the #mastermind behind Dynamic Branding MA? Have a look at my LinkedIn profile at ☛ http://linkd.in/VMlISX to see what else I do. Feel free to drop me a line to say hello… … Continue reading
Case Studies: Whitney Museum
#Amsterdam-based studio Experimental Jetset developed a flexible and responsive corporate design for the Whitney Museum of American Art in New York. Have a look at the short clip below to see the functionality and get more details about the concept … Continue reading
Case Studies: Actelion Imagery Wizard tool
Berlin-based studio Onformative created a corporate imagery tool for Switzerland-based Actelion Pharmaceuticals Ltd. As part of the rebranding, this tool enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. It was done in … Continue reading
Posted in T [Research Log]
Tagged App, Case Studies, Generative, Inspiration, Resources, Thesis, Video
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