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Monthly Archives: June 2013
Diploma: Dynamic Branding Thesis
Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged Artefacts, Case Studies, Discussion, Distribution, Essence, Expert Inputs, Guiding Questions, Thesis, Writing
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Diploma: MA
Today I was officially awarded a ‘Master of Arts ZFH in Design with a specialization in Communication’ degree from Zürcher Hochschule der Künste ZHdK — OLÉ! Thanks to all supporters. Note: The best is yet to come. ×
Diploma: Public Presentation
Tomorrow I will present the Dynamic Branding MA project and the outcome as part of a public presentation session of the Field of Excellence Communication in the Master of Arts in Design programme at Zürcher Hochschule der Künste ZHdK. The … Continue reading
Posted in T [Research Log]
Tagged App, Artefacts, Concept, Diploma, Discussion, Information, Manifesto, Thesis
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Artefacts: The Dynamic Branding Post-MA Products
Do you want to know what I plan to release in late autumn/early winter 2013? There will be three additional products to distribute the findings of the MA project: the Dynamic Branding Book, the revised and extended version of the … Continue reading
Posted in P [Design Book]
Tagged App, Artefacts, Distribution, Essence, Publishing, Resources, Thesis
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Inspiration: Spherikal
Within the animation ‘Spherikal’, Spanish designer and 3D artist Ion Lucin (☛ http://be.net/ionL) explores graphical possibilities of representing the idea of the sphere. It visualises the morphing and metamorphosis of the shapes, creating fluid and continuous transitions. This may serve … Continue reading
Posted in P [Design Book]
Tagged Experimental Studies, Generative, Inspiration, Resources, Video
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Case Studies & Expert Inputs: Namics
The visual identity of Namics (@namics) is a dynamic, generative word mark which takes up the business of the agency: digital solutions and products. Have a look at this interview about the corporate design: ☛ http://bit.ly/11pm44q (in German only). Also … Continue reading
Case Studies: Moving Brands Living Identity generator
This film shows the Moving Brands Living Identity generator — an engine that is responsive to its environment; adaptive to tone, level, pitch and tempo allowing an identity to live as part of its surroundings. The example in the video … Continue reading
Posted in T [Research Log]
Tagged Branding Model, Case Studies, Generative, Inspiration, Resources, Video
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Diploma: MAD.
IT’S DONE. I’M MAD: MASTER OF ARTS IN DESIGN (☛ http://master.design.zhdk.ch/). But this is just the start! Thesis, manifesto and digital publication will officially be published soon. While I prepare the major launch of the Dynamic Branding MA website, browse … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged Artefacts, Diploma, Information, Thesis
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Diploma: Jury Presentation
Tag X. On Wednesday, I’ll present the Dynamic Branding MA findings to the diploma jury. I’m happy to finally share some input and achievements — and also to initiate the discussion about contemporary branding. Whoop! ×
Posted in T [Research Log]
Tagged App, Artefacts, Case Studies, Concept, Content, Diploma, Discussion, Distribution, Manifesto, Methods, Milestone, Organisation, Structure, Thesis, Time schedule
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Case Studies: Mall of America
Duffy & Partners recently made a facelift of the Mall of America visual identity. The flexible design system is made up of colourful ribbons, resulting in customised graphic elements for communication and spatial design as well as in a range … Continue reading
Artefacts: The Dynamic Branding MA Products
The Dynamic Branding MA outcome concludes three products: the thesis is the theoretical core of the study, including categories of flexible design systems, case studies, two branding models, expert inputs and the essence; the manifesto points out the essence in … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged App, Artefacts, Case Studies, Diploma, Essence, Manifesto, Publishing, Thesis
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Diploma Exhibition: Opening is over!
Diploma exhibition opening 2013 is over! Thanks to everybody who was there to see the Dynamic Branding MA outcome. The Master of Arts in Design exhibition is opened until June 13, 2013 — get the details at ☛ www.zhdk.ch. Note: … Continue reading
Posted in P [Design Book], T [Research Log]
Tagged App, Diploma, Exhibition, Manifesto, Publishing, Thesis
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