Monthly Archives: May 2013

Case Studies: Nokia Responsive Environments

From 2004 to 2007, Moving Brands worked with Nokia as their lead branding agency, re-branding the master brand and developing four product categories (Explore, Connect, Live and Achieve). Watch this video and get a glimpse on how a responsive, multi-sensorial … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , | Comments Off

Essence: Coherent

Dynamic visual identities are COHERENT. Some time ago, #branding strictly followed the principle that everything needs to look the same everywhere. This does not live up to the context or the power of a specific medium or environment. It is … Continue reading

Posted in T [Research Log] | Tagged , , , , | Comments Off

Case Studies: Odooproject Logo Concept

The guys from Hidden Characters created a dynamic visual identity for the Odooproject, the submission of the Budapest University of Technology and Economics (☛ www.bme.hu) for the Solar Decathlon Europe 2012 competition. The identity includes a logo that integrates the … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , | Comments Off

Case Studies: USA TODAY Logo Animation

USA TODAY uses a set of sub-logos to differentiate the topics in each newspaper issue. Have a look at this logo animations to see some examples. Side info: The new visual identity was created by the New York branch of … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , | Comments Off

Case Studies: EDP Brand Film

Energias de Portugal is a leading energy company with focus on renewable energy sources. Its visual identity, created by Sagmeister & Walsh, is based on four fundamental shapes: circle, half circle, square and triangle. These elements are also used to … Continue reading

Posted in T [Research Log] | Tagged , , , | Comments Off

Thesis: Brand BIOS by think moto

Berlin-based design agency think moto sees the fundamental issue of branding in giving the brand a meaning. It is the task to generate a brand core that can be experienced in the brand behaviour, becomes visible in the brand image, … Continue reading

Posted in T [Research Log] | Tagged , , , , , | Comments Off