Hagen Brand Refresh
Creating an all-new visual identity in a two-day collaborative branding sprint

Stefan Hagen, consultant and project manager based in my hometown Dornbirn, invited me to join forces with the business consultants at Hagen for a ‪»Frischzellenkur«‬, an agile brand refresh activity. Everything new in two days. Radical, without any compromises, without any taboos. The goal was to create, develop and integrate a completely new visual identity for the consultancy during an intense two-day co-creation and co-located branding sprint. It was an amazing experience and a great success!

Concept, art direction, graphic design, digital production, workshop facilitation

2015

hagen-1hagen-1
hagen-2hagen-2
hagen-3hagen-3
hagen-4hagen-4
hagen-5hagen-5

Workshop introduction for creative sprint with Musikverein Egg, September 2015 (Slides in German)

Branding sprint documentation (photos by Lukas Hämmerle)

hagen-sprint-9hagen-sprint-9
hagen-sprint-2hagen-sprint-2
hagen-sprint-7hagen-sprint-7
hagen-sprint-8hagen-sprint-8
hagen-sprint-12hagen-sprint-12
hagen-sprint-10hagen-sprint-10

Graphic design
Emanuel Jochum

Co-creators
Stefan Hagen
Johannes Moser
Christoph Benedikt
Thomas Egger

hgn.io

Simple is beautiful      Legal notice     © Emanuel Jochum, 2016