Tag Archives: Thinking

Expert Input: Philipp Kanape, EN GARDE, Graz, A

Some weeks ago I sat down with Philipp Kanape, founder and creative director of Graz- and Vienna-based design studio EN GARDE, to talk about his view on ‪#‎branding‬ in today’s fast-moving world and why brands need to encourage open conversations. … Continue reading

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Expert Input: Alexander Egger, Berlin, D

I’m happy to announce that I soon will sit down with Alexander Egger to talk about his thoughts on ‪#‎branding‬. He is art director, designer, author, publisher, curator, illustrator, artist and musician based in Berlin. As a designer he focuses … Continue reading

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Manifesto: Interviews transcribed and translated

Whoop! Finally I found the time to transcribe and translate all discussions I had with branding, communication and design professionals in Germany, Austria and Switzerland. What a nice crew, no? I’m also happy to announce that the Dynamic Branding Manifesto … Continue reading

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Lecture: Brand Holism @ EINSICHTEN – Thanks!

Thanks to the crew of EINSICHTEN – especially Felix Kapolka – for having me for a talk and a discussion on ‪#‎brands‬ alongside Daniel Kranz at HTW Berlin. It was a pleasure!

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Lecture: Brand Holism @ EINSICHTEN

Tomorrow I’ll share some thoughts on strategic brand development and brand leadership at a new edition of EINSICHTEN at HTW Berlin. Drop by if you’re around, get some impulses and have a beer or two! Posted by Dynamic Branding on … Continue reading

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Input: Four literary lessons for brands

Who would have thought that reading the classics could lead to a better understanding of the cut and thrust of the modern business world? Aliya Whiteley gives four literary lessons for brands on Brand Perfect. Posted by Dynamic Branding on … Continue reading

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Event: cxi-Konferenz in Bielefeld

Am 10. Juni 2015 findet die 7. cxi-Konferenz statt – dieses Jahr erstmalig an der Fachhochschule Bielefeld. Experten von Interbrand, Thoma+Schekorr, KMS TEAM, Lufthansa und einigen anderen präsentieren Strategien und Lösungsansätze zur Entwicklung und Implementierung von Corporate-Identity-Projekten. Whoop!

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Expert Input: Steven Cook, Edenspiekermann

Today I met Steven Cook, Creative Director & Partner at Edenspiekermann_in Berlin, to capture his view on recent developments and remarkable changes in #branding. Thanks for having me, Steven! With this interview I complete the collection of expert insights (for now) to … Continue reading

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Expert Input: Johanna Ecker, Interbrand

This week I sat down with Johanna Ecker, Associate Director Digital Branding at Interbrand Berlin, to talk about her experiences and her view on current developments and challenges in #branding. Thanks for your time and insights, Johanna! The full interview will … Continue reading

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News: Collaboration with Brand Perfect

Great news: I proudly announce that I’m going to collaborate with Brand Perfect (www.brandperfect.org) to share more thoughts on the modern understanding of #branding and about #BrandHolism. The platform is an an initative by Monotype and aims to help brands keep pace with technological change … Continue reading

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3.500+ Views on SlideShare!

Thank you very much for more than 3500 views at my presentations on SlideShare! If you haven’t done it yet, I invite you to have a look at the slides of the lectures I gave at think moto, Weber, Mathis + Freunde, … Continue reading

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Lecture: Brand Holism at think moto, Slides (in German)

Last week I had the chance to give a presentation about Brand Holism at think moto! Have a look at the presentation slides (in German): Brand Holism Lecture bei think moto from Emanuel Jochum

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