Tag Archives: Thesis

Lecture: Are you interested in »Brand Holism«?

Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , , | Comments Off

Lecture: 15 Brand Essences

The Brand Essences are 15 essential characteristics of #dynamic #brands and I will present them in my next Brand Holism #lecture at Design FH Joanneum on Monday! I’m excited! Don’t miss it: 2.6.2014, 16:30, Alte Poststraße 152, studio in the … Continue reading

Posted in R [Official Release], T [Research Log] | Tagged , , , , , , , | Comments Off

Manifesto: Brand Strategy

Dynamic #brands are based on a clear #strategy. The decision for or against a dynamic identity concept follows strategic objectives and direction. Brands are the realisation of the strategy at several touchpoints and centre around a concrete promise. Flexible design … Continue reading

Posted in R [Official Release], T [Research Log] | Tagged , , , , , | Comments Off

Lecture: Brand Holism #2, Slides

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

Posted in R [Official Release] | Tagged , , , , , , , , , , | Comments Off

Lecture: Brand Holism × Nofrontiere Design

Two days ago, I spent some nice time at Vienna-based #design agency Nofrontiere Design (www.nofrontiere.com) to share some thoughts about #branding-related challenges like coherence, accessibility, manageability and expressivity, and what Brand Holism is about. Thanks to Isolde Fitzel for the … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , | Comments Off

Manifesto: Brand Sustainability

#Brands build and sustain solid relationships with consumers. Brands want their consumers to be highly involved and comitted to their products and services. Brands have an enduring identity basis for their activities. Brands are relevant and trustworthy. BRAND SUSTAINABILITY. #Manifesto … Continue reading

Posted in R [Official Release], T [Research Log] | Tagged , , , , , | Comments Off

Products: Book, Manifesto, App, Lectures [Update]

The #best is yet to come! Part 1 of the Dynamic Branding MA project release was the completion of the MA studies in June 2013, the upcoming part 2 is a set with the Dynamic Branding Book including new case … Continue reading

Posted in P [Design Book], R [Official Release] | Tagged , , , , , , , , | Comments Off

Manifesto: Brand Interactivity

#Brands provide digital environments for interaction with consumers. Brands do not shout at consumers, but let them connect, communicate and collaborate. Brands inspire an active conversation with consumers, clients and employees. BRAND INTERACTIVITY. #Manifesto ×

Posted in R [Official Release], T [Research Log] | Tagged , , , , , , , , | Comments Off

Excerpt: ‘Living Identity’ by Moving Brands

In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , | Comments Off

Products: Dynamic Branding Kit

The release of the Dynamic Branding Kit supported by Moving Brands (@movingbrands) and Namics (@namics) is scheduled for early 2014. This collection consists of the Dynamic Branding Book (revised and extended master thesis from May 2013), the Dynamic Branding App … Continue reading

Posted in P [Design Book], R [Official Release], T [Research Log] | Tagged , , , , , , , , , , , , , | Comments Off

Expert Inputs: Cedric Kiefer, onformative

Yeah! I will meet Cedric Kiefer (@CedricKiefer) from Onformative (@onformative) soon to talk with him about their approach to #branding and about the amazing #generative design work they do. Watch this video to see how the Imagery Wizard they made … Continue reading

Posted in T [Research Log] | Tagged , , , , , | Comments Off

Expert Inputs: Marco Spies, think moto

I’m excited to talk with Marco Spies (@Marcosz) from think moto (@thinkmoto) soon about his approach to ‪#‎branding‬, the ‘think moto Brand BIOS’ (☛ http://bit.ly/1bGIOoe) and his book ‘Branded Interactions’ (☛ www.brandedinteractions.de). think moto also have a blog about innovation … Continue reading

Posted in T [Research Log] | Tagged , , , , , , , , | Comments Off