Tag Archives: Publishing

Lecture: Brand Holism @ EINSICHTEN

Tomorrow I’ll share some thoughts on strategic brand development and brand leadership at a new edition of EINSICHTEN at HTW Berlin. Drop by if you’re around, get some impulses and have a beer or two! Posted by Dynamic Branding on … Continue reading

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3.500+ Views on SlideShare!

Thank you very much for more than 3500 views at my presentations on SlideShare! If you haven’t done it yet, I invite you to have a look at the slides of the lectures I gave at think moto, Weber, Mathis + Freunde, … Continue reading

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Book: »Hello, I am Erik«, Gestalten

Excited to see »Hello, I am Erik«, the first book that showcases the impressive body of work by Erik Spiekermann and that tells the story of his life, edited by Johannes Erler and published by Gestalten. He represents German typeface … Continue reading

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a … Continue reading

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Networks: Dynamic Branding & Brand Holism on Twitter

Dynamic Branding & Brand Holism are ready for Twitter now! Get news and updates about the project and dynamic identities on www.twitter.com/dynamicbranding! Follow & dive into the conversation about contemporary #branding! Cheers+tweet!

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Lecture: Brand Holism @ FH JOANNEUM

Yay! Am 2. Juni gebe ich an der FH Joanneum eine #Lecture zum Thema »Brand Holism«. Don’t miss it! Hier das Abstract zum Vortrag und meine Kurzbio:

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Lecture: Brand Holism #2, Slides

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

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Manifesto: What Is A Brand?

A #brand is more than a logo. It’s something intangible. It’s what people think of you – but mostly on an emotional level. Brands are experiential. Have a look at this film about what ‘brand’ really means. Enjoy! #Manifesto

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Publication: Strategy & Design

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading

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