Tag Archives: Methods

Insight: Interaktionen machen Marken

Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading

Posted in T [Research Log] | Tagged , , , , , , , | Comments Off

Manifesto: Brand Manageability

Dynamic #brands provide a flexible toolbox for the creation of a vibrant identity. Only a few basic but clear guidelines allow a wide range of possibilities for creative expression. Obstructing manuals with extensive rules don’t live up to today’s challenges … Continue reading

Posted in R [Official Release] | Tagged , , , , | Comments Off

Artefacts: Dynamic Branding Kit

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , , , , , , , , , | Comments Off

Diploma: Jury Presentation

Tag X. On Wednesday, I’ll present the Dynamic Branding MA findings to the diploma jury. I’m happy to finally share some input and achievements — and also to initiate the discussion about contemporary branding. Whoop! ×

Posted in T [Research Log] | Tagged , , , , , , , , , , , , , , | Comments Off

Documentation: Dynamic Branding Blog

Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , , , , , , , , , , , | Comments Off

Artefacts: App Development & Submission

Posted in P [Design Book] | Tagged , , , , , , | Comments Off

Case Studies: Flexibility Matrix

Posted in T [Research Log] | Tagged , , , , | Comments Off

Expert Inputs: Daniel Severin, Swisscom

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , | Comments Off

Project Outline Presentation: Communication FoE Get-together, 24/10/2012

In the first Communication Field of Excellence get-together every student had the chance to present the core elements and research approach of the project. Have a look at the corresponding slides below. / ✚

Posted in P [Design Book], T [Research Log] | Tagged , , , , , | Comments Off

Coaching: Project Core, Research Setup, Guiding Questions & Case Studies

For this week’s coaching I prepared a short roundup of the project’s core and structure, including the following content: — definition of the topic area — official abstract — updated project plan — research process — guiding questions and their … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , , , | Comments Off

Concept: Abstract

The abstract below contains the most important information about the project. It is also the basis for the preparation workshop for this year’s → Junior Design Research Conference on November 15, organised by all the Swiss design universities and held … Continue reading

Posted in T [Research Log] | Tagged , , , , | Comments Off

Coaching: Project Update, 19/9/2012

This Wednesday was the official kick-off in the Visual Systems Programme. Have a look on some information I presented about the conclusion of the summer break, the adapted project structure and the planned steps for September. The whole document is … Continue reading

Posted in T [Research Log] | Tagged , , , , , | Comments Off