Tag Archives: Manifesto

Expert Input: Philipp Kanape, EN GARDE, Graz, A

Some weeks ago I sat down with Philipp Kanape, founder and creative director of Graz- and Vienna-based design studio EN GARDE, to talk about his view on ‪#‎branding‬ in today’s fast-moving world and why brands need to encourage open conversations. … Continue reading

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Expert Input: Alexander Egger, Berlin, D

I’m happy to announce that I soon will sit down with Alexander Egger to talk about his thoughts on ‪#‎branding‬. He is art director, designer, author, publisher, curator, illustrator, artist and musician based in Berlin. As a designer he focuses … Continue reading

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Manifesto: Interviews transcribed and translated

Whoop! Finally I found the time to transcribe and translate all discussions I had with branding, communication and design professionals in Germany, Austria and Switzerland. What a nice crew, no? I’m also happy to announce that the Dynamic Branding Manifesto … Continue reading

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Lecture: Brand Holism @ EINSICHTEN

Tomorrow I’ll share some thoughts on strategic brand development and brand leadership at a new edition of EINSICHTEN at HTW Berlin. Drop by if you’re around, get some impulses and have a beer or two! Posted by Dynamic Branding on … Continue reading

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News: Collaboration with Brand Perfect

Great news: I proudly announce that I’m going to collaborate with Brand Perfect (www.brandperfect.org) to share more thoughts on the modern understanding of #branding and about #BrandHolism. The platform is an an initative by Monotype and aims to help brands keep pace with technological change … Continue reading

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Lecture: Brand Holism at Weber, Mathis + Freunde, Slides (in German)

Yesterday I had the chance to share some insights from the project to the crowd of Weber, Mathis + Freunde and some of their clients in a #BrandHolism lecture. Thanks for having me! Below there are the slides. Enjoy! Brand … Continue reading

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Lecture: Brand Holism at Weber, Mathis + Freunde

I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of … Continue reading

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Lecture: Brand Holism @ Edenspiekermann – Slides

New things to see! Here are slides of the presentation I did at the #Brainfood session last week at Edenspiekermann. This time the lecture was focused on statements from professionals I spoke to during my research process and what influence … Continue reading

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A – Photos

Sharing ideas fuels creativity. Today I gave a lecture about »Brand Holism« at Dornbirn-based communication agency spitzar | strategische kommunikation. Thank you guys for the great opportunity and the very nice evening! Cheers! Post by spitzar | strategische kommunikation.

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

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Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a … Continue reading

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Lecture: Brand Holism @ FH JOANNEUM, done!

Today I presented the findings of the #DynamicBranding project in a #BrandHolism talk in front of a bunch of students from Design FH Joanneum. It was a pleasure to be there and to gain some valuable experience in giving lectures. … Continue reading

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