Tag Archives: Generative

Case Study: GERO by think moto

think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading

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Case Study: BigEyes by SomeOne & FIELD

FIELD.io (@field_io) and SomeOne (@SomeOnes_Tweet) have created an #identity system for the ad agency BigEyes (www.bigeyeslondon.com) based on #generative digital images resembling the human iris. The visuals feature adaptive, flexible and data-powered eyes, depending on their context and application. Visit … Continue reading

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Case Study: Barclaycard’s New Identity System

Moving Brands helped Barclaycard to build credibility in their digital payment offer and to transform their static ‪#‎brand‬ into a digital-first visual identity system. Barclaycard’s visual signature asset is ‘the open world symbol’. Enjoy watching the moving exploration for the … Continue reading

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Expert Inputs: Cedric Kiefer, onformative

Yeah! I will meet Cedric Kiefer (@CedricKiefer) from Onformative (@onformative) soon to talk with him about their approach to #branding and about the amazing #generative design work they do. Watch this video to see how the Imagery Wizard they made … Continue reading

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Case Studies: Actelion Imagery Wizard tool

Berlin-based studio Onformative created a corporate imagery tool for Switzerland-based Actelion Pharmaceuticals Ltd. As part of the rebranding, this tool enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. It was done in … Continue reading

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Inspiration: Spherikal

Within the animation ‘Spherikal’, Spanish designer and 3D artist Ion Lucin (☛ http://be.net/ionL) explores graphical possibilities of representing the idea of the sphere. It visualises the morphing and metamorphosis of the shapes, creating fluid and continuous transitions. This may serve … Continue reading

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Case Studies: Moving Brands Living Identity generator

This film shows the Moving Brands Living Identity generator — an engine that is responsive to its environment; adaptive to tone, level, pitch and tempo allowing an identity to live as part of its surroundings. The example in the video … Continue reading

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Case Studies: Casa da Música identity film

In 2007, Sagmeister & Walsh (@sagmeisterwalsh) developed a dynamic visual identity for Casa da Música which includes a logo that changes with the help of a logo generator. Have a look at the identity film which explains the concept and … Continue reading

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Case Studies: Odooproject Logo Concept

The guys from Hidden Characters created a dynamic visual identity for the Odooproject, the submission of the Budapest University of Technology and Economics (☛ www.bme.hu) for the Solar Decathlon Europe 2012 competition. The identity includes a logo that integrates the … Continue reading

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Case Studies: PIGMENTPOL Software Tool

ATMO and FELD | studio for digital crafts created a visual identity for German digital printing office Pigmentpol with a hexagon as the key element. A custom-made software tool generates various graphics. Have a look at this film to find … Continue reading

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Inspiration: Wikipedia

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Case Studies: EPFL

☛ http://enigmaprod.ch/realisations/identite-generative-pour-les-alumni-de-lepfl/

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