Tag Archives: Expert Inputs

Expert Input: Philipp Kanape, EN GARDE, Graz, A

Some weeks ago I sat down with Philipp Kanape, founder and creative director of Graz- and Vienna-based design studio EN GARDE, to talk about his view on ‪#‎branding‬ in today’s fast-moving world and why brands need to encourage open conversations. … Continue reading

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Expert Input: Alexander Egger, Berlin, D

I’m happy to announce that I soon will sit down with Alexander Egger to talk about his thoughts on ‪#‎branding‬. He is art director, designer, author, publisher, curator, illustrator, artist and musician based in Berlin. As a designer he focuses … Continue reading

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Manifesto: Interviews transcribed and translated

Whoop! Finally I found the time to transcribe and translate all discussions I had with branding, communication and design professionals in Germany, Austria and Switzerland. What a nice crew, no? I’m also happy to announce that the Dynamic Branding Manifesto … Continue reading

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Lecture: Brand Holism @ EINSICHTEN – Thanks!

Thanks to the crew of EINSICHTEN – especially Felix Kapolka – for having me for a talk and a discussion on ‪#‎brands‬ alongside Daniel Kranz at HTW Berlin. It was a pleasure!

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Lecture: Brand Holism @ EINSICHTEN

Tomorrow I’ll share some thoughts on strategic brand development and brand leadership at a new edition of EINSICHTEN at HTW Berlin. Drop by if you’re around, get some impulses and have a beer or two! Posted by Dynamic Branding on … Continue reading

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Expert Input: Steven Cook, Edenspiekermann

Today I met Steven Cook, Creative Director & Partner at Edenspiekermann_in Berlin, to capture his view on recent developments and remarkable changes in #branding. Thanks for having me, Steven! With this interview I complete the collection of expert insights (for now) to … Continue reading

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Expert Input: Johanna Ecker, Interbrand

This week I sat down with Johanna Ecker, Associate Director Digital Branding at Interbrand Berlin, to talk about her experiences and her view on current developments and challenges in #branding. Thanks for your time and insights, Johanna! The full interview will … Continue reading

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Expert Input: Steven Cook, Edenspiekermann, Berlin, D – Announcement

Good news: I will sit down soon with Steven Cook, partner and creative director at Edenspiekermann_ in Berlin, for a nice chat about his view on the challenges of #branding nowadays. We first met in person at the #Brainfood session at ESPI in August where … Continue reading

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Conference: cxi-Konferenz, 11 June 2014, Mainz, D

On 11 June 2014, the 6th cxi-Konferenz (@cxikonferenz) about processes, experiences and solutions in corporate identity projects takes place in Mainz. Marco Spies from think moto, who provided an insightful expert input for the Dynamic Branding App, is a speaker. … Continue reading

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Lecture: Brand Holism #1

Sharing ideas fuels creativity and opens up new perspectives. Tomorrow, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find out what … Continue reading

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