Tag Archives: Design

Case Study: BLLOON by Edenspiekermann

Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details … Continue reading

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Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story … Continue reading

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Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: http://vimeo.com/97330344 and also have a look at James Cartwright’s article on It’s Nice That: http://bit.ly/TCVXKr Penguin Random House from Pentagram … Continue reading

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Case Study: World of TUI Visual Identity Film

TUI Travel PLC is the largest #tourism corporation in the world. The corporate identity and corporate design – including the iconic red smile logo – were created by Jung von Matt and revealed ten years ago. Just stumbled on this … Continue reading

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Insight: Creative Engagement Journey of the Barclaycard Identity

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard: Barclaycard Creative Engagement Journey Film from Moving … Continue reading

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Case Study: Reise deinen Traum, Kuoni

Kuoni Schweiz (@swisskuoninews) legt sehr viel Wert auf ein hochwertiges und nachhaltiges #Markenerlebnis und arbeitet schon lange an innovativen Konzepten in Bereichen wie Brand Culture oder Customer Centricity. Vor einigen Monaten startete der Reiseveranstalter einen #Wettbewerb, um die schönsten Reiseträume … Continue reading

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Insight: From Brand to Experience

Gergina Hristova (@gergina_ch) and Felix Widmaier, Dynamic Branding contributor, from Namics (@namics) shared some details about the work they did for smile.direct versicherungen on this year’s IA conference (www.iakonferenz.org): http://slidesha.re/1podGAe. Also check out the full case study here: http://rw.namics.com/smile-case/ #CaseStudy

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Case Study: GERO by think moto

think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading

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Case Study: BigEyes by SomeOne & FIELD

FIELD.io (@field_io) and SomeOne (@SomeOnes_Tweet) have created an #identity system for the ad agency BigEyes (www.bigeyeslondon.com) based on #generative digital images resembling the human iris. The visuals feature adaptive, flexible and data-powered eyes, depending on their context and application. Visit … Continue reading

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Case Study: Barclaycard’s New Identity System

Moving Brands helped Barclaycard to build credibility in their digital payment offer and to transform their static ‪#‎brand‬ into a digital-first visual identity system. Barclaycard’s visual signature asset is ‘the open world symbol’. Enjoy watching the moving exploration for the … Continue reading

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Publication: Strategy & Design

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading

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Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

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